Built and scaled a multi venue Latin American festival in Berlin with repeatable partner operations and credible institutional support.
Real projects
Measurable impact
Repeatable systems
✓ Systems built
✓ Partnerships activated
✓ Proof you can verify
Empanadas Festival
– Grew participation from 7 to 19 venues across editions.
– Secured Argentine Embassy support and major visibility via listings and press features.
– Made the festival repeatable, enabling growth across editions without quality drift.
Tags: Partnerships, Events, Distribution, Systems
Club Lado Berlin
Built a membership product that turns partnerships into recurring value, recurring revenue, and a consistent acquisition loop.
– Launched the Reward Card with 39+ partner deals and rotating benefits.
– Implemented a subscription model (monthly membership) with ongoing partner renewal.
– Ran recurring activations like a monthly Pub Quiz, negotiating new prizes and venue benefits each cycle.
Tags: Monetization, Partnerships, Community, Systems
Latin American Stores Map
Created a high trust market map that became a discovery layer for Berlin’s Latin American food ecosystem and a launchpad for activations.
– Curated 90+ venues with clear categories and locations.
– Used as an ecosystem asset that supports partnerships, events, and community discovery.
– Built a maintainable structure for updates, distribution, and reuse across initiatives.
Tags: Market mapping, Distribution, Community
Restaurant SaaS Germany pilot
Anonymized Designed and ran a Germany entry pilot for a restaurant SaaS, aligning positioning, outreach, and proof standards to local expectations.
– Defined ICP, messaging, and proof logic for German buyer expectations.
– Built the execution kit: outreach scripts, partner pitch, onboarding flow, and decision log.
– Set up measurement and iteration loops to learn fast and build a pipeline without noise.
Tags: B2B, Systems, Partnerships, Distribution
Micro cases
Smaller projects. Same method. Quick proof.
Latin Coffee Week
What it was: A themed coffee week connecting Berlin cafés and audiences through a curated route, offers, and a giveaway.
What I consistently did: Recruited cafés and sponsors, packaged the mechanics, and ran promotion with a repeatable partner workflow.
Proof type: 11 cafés, partner sponsors, map, discounts, giveaway, posts.
Pub Quiz Series
What it was: A recurring pub quiz format used to drive community attendance and activate partner venues.
What I consistently did: Negotiated new prizes monthly with new partners, secured venue benefits, and promoted Club Lado Berlin through each edition.
Proof type: recurring editions, rotating partners, prizes, venue agreements, posts, turnout.
Truco Tournament
What it was: A recurring community tournament with ticketing, sponsors, and multiple editions.
What I consistently did: Coordinated partners and sponsors, managed promotion and logistics, and repeated the format across editions.
Proof type: ticket pages, sponsors, multiple editions, posts, participation.
I Have Delivered Measurable Impact For These Partners
My Method
I turn fuzzy growth goals into clear decisions, a simple execution system, and proof you can stand behind in the German market.
-This is designed for fast skimming, then deeper verification.-
How I work
FAQ
What does “translating strategy into the German context” mean?
It means aligning positioning and communication with German expectations around trust, proof, and internal decision-making, so strategy holds up under scrutiny and moves decisions forward.
Are these projects examples of marketing execution services?
No. They reflect market understanding, strategic direction, and context-driven decision-making. Execution typically sits with internal teams or external partners.
Can you share private client work?
Some work is shared as anonymized case studies to protect confidentiality while still showing the thinking and outcomes.