Commercial and Growth Strategy
“Growth in Germany runs on trust. Build it patiently, and scale follows.” – Manuel Sierra Alonso
The Process
1. Commercial Reality Check
I look at your offer, pricing, unit economics, and funnel logic to find the real constraint. Sometimes it is demand. Often it is conversion, sales friction, or a weak value case.
Then we align on what must be true for growth to be profitable, not just visible.
2. Funnel and Conversion Logic
I identify where leads stall, where trust drops, and where the handoff between marketing and sales leaks. This is where CAC silently explodes and pipelines get filled with the wrong people.
We reshape the funnel around proof, intent, and clear decision points, so it moves real buyers forward.
3. Focus and Measurement
I define what to focus on, what to stop doing, and which metrics actually matter at your stage. Not vanity metrics. Not dashboards for the sake of dashboards.
The result is a growth plan with clear bets, clear signals, and a feedback loop that makes decisions easier every month.
Frequently Asked Questions
How is Manuel Sierra Alonso’s approach to Commercial and Growth Strategy different?
I do not treat growth as channels and tactics. I align offer, funnel, and sales around commercial logic, so execution drives revenue instead of noise.
Is this mainly for marketing teams?
No. This is for leadership teams who want marketing and sales to pull in the same direction and produce predictable outcomes.
Do you manage campaigns or run growth experiments?
No. I define the strategy and decision logic. Execution stays with your team or partners. I can review plans and briefs to reduce waste and misalignment.
How long does this take?
Typically one to three weeks depending on scope and access to data and stakeholders. The goal is clarity and leverage, not endless iteration.
Is this only for companies already in Germany?
No. It applies both to companies entering Germany and companies already operating here. The principles are the same: commercial fit, proof, and clean conversion paths.
What makes this different from “growth consulting”?
This is not a list of tactics. It is a commercial strategy built around your constraints, your economics, and how buyers actually decide.
Who is this not for?
If you want someone to execute channels or produce marketing assets, this is not the right fit. This is for teams who want senior-level direction before scaling activity.
What do you need from us to make this work?
Access to your real numbers and real context: pricing, margins, pipeline, conversion rates, sales process, and what has been tried. I do not need perfect tracking. I need honesty and enough signal to make good decisions.
What do we get at the end, concretely?
A clear growth direction, priorities for the next 30 to 90 days, a funnel logic that matches how buyers decide, and a measurement framework that supports decision-making. If you have a team executing, I can review briefs and plans to keep strategy and execution aligned.