About Manuel Sierra Alonso

I’m Manuel Sierra Alonso. I help foreign companies enter the German market with clarity and speed.

Most companies do not fail in Germany because of product quality. They fail because their positioning, trust signals, route to market, and channel choices are wrong for how German buyers evaluate, compare, and decide.

My job is to identify what is off fast, make it decision-grade, and give your team a plan that is realistic, prioritized, and built for your constraints.

I bring more than 15 years of hands-on growth experience across performance marketing, partnerships, content, and go-to-market work, with more than a decade operating in Germany and Berlin. Over the years I have been the point of contact between local market realities and international ambition. I have worked with Berlin-based ventures and international companies expanding into Germany, helping them avoid costly mistakes and move forward with confidence.

How I work

This is consultancy, guidance, and QA. I lead direction, priorities, and requirements. Your team or freelancers execute production work.

That means:

• Clear positioning and messaging direction for Germany
• Clear route-to-market decisions, based on your resources and sales motion
• Clear priorities for trust and conversion, so Germany credibility is not an afterthought
• Clear measurement rules, so results lead to decisions, not opinions
• Clear next steps your team can execute without guessing

If you want me to handle specific tasks directly (for example keyword research), that can be included as an agreed add-on, priced upfront. No surprises.

If you are planning a Germany launch, or you tried and it is not working, we should talk. I will tell you exactly what is blocking traction and what to do next.

For inquiries, collaborations, or professional requests, you can reach me directly by email:

Email:
hello@ladoberlin.com

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